The Gift of Paying It Forward

Cheryl Song

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When was the last time you received kindness from somebody? When was the last time you extended an act of kindness to someone else, and to what end? As it turns out, there can be tremendous merits and outcomes in paying forward a kindness received with a good deed to somebody else, especially when done out of gratitude. The concept of "Paying It Forward" is nothing new, but in our world, I believe we could do with more compassion and selflessness as it brings out the best in us.

The Art of Paying it Forward Without Spending a Dime

When we pay it forward we commit an act of selflessness that transcends our connection to other humans on the planet, elevating the human experience in a positive way. Whether it’s a showing of kindness, faith, or even compassion, it all makes a difference and can potentially trigger a chain reaction of reciprocated behavior.

The Power of Altruism

Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are driven to maximize their power. But this worldview is clearly wrong. In real life, the push of selfishness is matched by the pull of empathy and altruism. This is not Hallmark card sentimentalism but scientific fact: As babies our neural connections are built by love and care. We have evolved to be really good at cooperation and empathy. We are strongly motivated to teach and help others.

The Paying it Forward Paradox | Wayne Baker | TEDxUofM

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Proudly Brought to You I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
Cheryl Song

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Testimonials and Referral Notes

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Rochelle, Project Manager

I have known Cheryl for over two decades and I have had no hesitation in supporting her decision right at the moment when she made the commitment to becoming a professional financial consultant - simply because I know she has what it takes to excel through her passion & her heart for people. In the past few years, Cheryl has not only recommended me suitable and tailored coverages, most importantly, Cheryl has always been present in times of need. In the past few unexpected situations, having Cheryl as my compassionate & trusted Financial Consultant had allowed me to focus on matters closest to heart and not having to worry about the financials and claim processes. During our regular reviews, I never had to worry about these sessions because I know and I trust that Cheryl always has our best interests taken into consideration. Fast forward to 2024, Cheryl has taken care for not just me but my loved ones as well. In the upcoming years, I will continue to entrust Cheryl with my financial and life planning!

Tan Jing Ying, Optometrist

Cheryl is a really an attentive and trustworthy financial consultant. She is always putting in her utmost effort in helping and guiding me with my financial planning and any queries that I have. I have no doubts that she will continue to be even better in the years ahead.

Chun Guan Yang . Teacher

Cheryl is very friendly and knowledgeable in this area. I'm very thankful for knowing her as she is able to offer her expertise and help plan my finances according to what I want. She meets up with me at least once a year and offer updates on the current regulations/ my portfolio and offers suggestions to me to have a better financial lifestyle. I really love her enthusiasm and friendliness! She's in smiles all year round and it's really pleasant when she asks for me a meetup! She is not only my financial consultant, but I think she is becoming more of a friend to me!

Alvin Pang . Software Engineer

Cheryl is an efficient and reliable financial consultant. Whenever I got questions pertaining to my policies or any general topic, she is quick to answer them and will also setup calls if further clarifications are needed.

Lynn Thoe . Media Planner

Cheryl is a trustworthy and dependable financial consultant that is always contactable when assistance is needed. She provides in depth analysis and good recommendations when there are changes in policies. Her advice are sound and critical in decision making and we never need to worry about our policies and claims.

Karen Cai . Public Servant

Cheryl is a financial consultant who is experienced, sincere, responsive and responsible. She is also genuine in the way she interacts with her clients and meticulous in her work. I can tell that she always looks to safeguard her clients’ interests and would only recommend products and dispense advice that she is convinced would benefit them. My husband and I have entrusted her with our financial planning and she has been a great help thus far!