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Cheryl Song

In Touch

A Monthly Curated Newsletter

In this issue, I'd like to do something different. All of the highlights are very interesting videos from TED talks about the way we think. The videos are between 15 to 30 minutes, but they are well worth your time I promise. Hope these resources will help create marginal changes in your life every so often. Let's be enlightened together!

The Puzzle of Motivation

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

 
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Are we in control of our own Decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

 
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Why we make bad decisions | Dan Gilbert

 
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Cheryl Song
 
 
 
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Testimonials and Referral Notes

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Rochelle, Project Manager

I have known Cheryl for over two decades and I have had no hesitation in supporting her decision right at the moment when she made the commitment to becoming a professional financial consultant - simply because I know she has what it takes to excel through her passion & her heart for people. In the past few years, Cheryl has not only recommended me suitable and tailored coverages, most importantly, Cheryl has always been present in times of need. In the past few unexpected situations, having Cheryl as my compassionate & trusted Financial Consultant had allowed me to focus on matters closest to heart and not having to worry about the financials and claim processes. During our regular reviews, I never had to worry about these sessions because I know and I trust that Cheryl always has our best interests taken into consideration. Fast forward to 2024, Cheryl has taken care for not just me but my loved ones as well. In the upcoming years, I will continue to entrust Cheryl with my financial and life planning!

Tan Jing Ying, Optometrist

Cheryl is a really an attentive and trustworthy financial consultant. She is always putting in her utmost effort in helping and guiding me with my financial planning and any queries that I have. I have no doubts that she will continue to be even better in the years ahead.

Chun Guan Yang . Teacher

Cheryl is very friendly and knowledgeable in this area. I'm very thankful for knowing her as she is able to offer her expertise and help plan my finances according to what I want. She meets up with me at least once a year and offer updates on the current regulations/ my portfolio and offers suggestions to me to have a better financial lifestyle. I really love her enthusiasm and friendliness! She's in smiles all year round and it's really pleasant when she asks for me a meetup! She is not only my financial consultant, but I think she is becoming more of a friend to me!

Alvin Pang . Software Engineer

Cheryl is an efficient and reliable financial consultant. Whenever I got questions pertaining to my policies or any general topic, she is quick to answer them and will also setup calls if further clarifications are needed.

Lynn Thoe . Media Planner

Cheryl is a trustworthy and dependable financial consultant that is always contactable when assistance is needed. She provides in depth analysis and good recommendations when there are changes in policies. Her advice are sound and critical in decision making and we never need to worry about our policies and claims.

Karen Cai . Public Servant

Cheryl is a financial consultant who is experienced, sincere, responsive and responsible. She is also genuine in the way she interacts with her clients and meticulous in her work. I can tell that she always looks to safeguard her clients’ interests and would only recommend products and dispense advice that she is convinced would benefit them. My husband and I have entrusted her with our financial planning and she has been a great help thus far!